As an entrepreneur, I know I need to get email marketing set up sometime whether I like it or not. It’s important. It’s the lifeblood of a blog.
There are so many options though, right?! ActiveCampaign, ConvertKit, Drip, Mailchimp, MailerLite, Sendinblue, and on and on. I’m sharing my decision-making process in the hopes that you won’t waste as much time as I did thinking about this.
Why not ActiveCampaign, ConvertKit, Drip or Mailchimp?
I have friends who have used ConvertKit and they said that it didn’t have the functionality they wanted, so they switched to ActiveCampaign. ActiveCampaign is $9/month to start out, but… I want something that starts free and then scales into a more robust paid version as I need it.
So maybe ActiveCampaign later, but not right now. Mailchimp and Drip scale in a way that is unsustainably expensive, so I’ve eliminated them too. Plus, I just don’t like chimps.
MailerLite vs. Sendinblue
This leaves MailerLite & Sendinblue. Both start free. Both grow as your business grows. There are comparisons all over the internet, so I’m going to tell you the specific reasons I chose MailerLite.
- MailerLite is free up to 1,000 subscribers and you can send 12,000 emails per month. Sendinblue’s free version limits you to 300 emails a day (roughly 9,000 emails per month) which you have to… schedule out day by day, I guess? That’s going to be awkward if you have more than 300 subscribers.
- In order to get landing page and marketing functionality using Sendinblue, you need to be at their $66/month tier. Mailerlite offers this to you upfront at their free level. This is outstanding. Phenomenal.
That’s it. I’m not going to waste your time writing 1,700 words to improve my SEO. I just want to help you make this decision quickly. If you found this helpful, click here to check out MailerLite. I don’t have an affiliate link for Sendinblue, because I don’t use them.